According to the latest report by IMARC Group, titled “Electric Hair Brush Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” The global electric hair brush market reached a value of US$ 260.1 Million in 2021. Looking forward, the market expected to reach US$ 352 Million by 2027, exhibiting a CAGR of 5.4% during 2022-2027.
An electric hair brush is an electronic device that is used for brushing, styling, and straightening hair. This device is considered to be extremely convenient, sophisticated, and an efficient way of brushing hair. There are many types of electric hair brushes that are extensively available in flat and paddle variants, along with bristles fabricated on a ceramic or tourmaline plate. Since an electric hair brush is easy to use, saves time and is gentler on the hair than a flat iron as it straightens the hair without flattening it or reducing the volume, it is extensively being used by individuals for enhanced convenience.
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Electric Hair Brush Market Trends and Drivers:
The global market is majorly driven by the changing lifestyle preferences of the customers. In line with this, rapid urbanization is significantly contributing to the market growth. Furthermore, the rising influence of social media and growing awareness among men and women about personal grooming are acting as other major growth-inducing factors. Apart from this, rapid technological advancements and the endorsement of grooming products by celebrities have enabled the consumers to become fashion and beauty conscious, which is favorably influencing the market. Moreover, the escalating number of fashion campaigns on electronic and social media forums is creating a positive outlook for the market. Additionally, multiple companies are introducing hair styling applications and online tutorial platforms to keep their customers engaged in various hair styling-related activities, such as hair brushing, straightening, and coloring. This is expected to strengthen the demand for the product across the globe.
Electric Hair Brush Market 2022-2027 Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Apalus Inc
- Dafni
- Drybar LLC (Helen of Troy Limited)
- Glamfields
- Koninklijke Philips N.V.
- L’Oréal S.A.
- Panasonic Corporation
- Revlon Inc.
- Spectrum Brands Inc.
- The Conair Group Ltd.
- Vega Industries Pvt. Limited.
The report has segmented the market on the basis on region, product type, gender, distribution channel and end use.
Breakup by Product Type:
- Flat
- Round
Breakup by Gender:
- Female
- Male
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Beauty Stores
- Online Stores
- Others
Breakup by End Use:
- Household
- Commercial
Breakup by Region:
- North America
- Asia-Pacific
- Europe
- Latin America
- Middle East and Africa
Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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