The reason for the rosy outlook: US consumers are growing sick and tired (and maybe even growing somewhat comfortable) with the ongoing pandemic. As the pandemic enters its third year, people have little appetite for increased restrictions, especially after getting a “taste of ‘normalcy'” last year once vaccines became available and the service sector reopened, the economists wrote.
“The Covid fatigue is real,” Quinlan said to CNN Business in an interview. “And especially given the less deadly nature of this particular variant, I don’t see it causing this watershed change in consumer behavior.”
“I think we will continue to see elevated spending in grocery and non-food areas, because consumers are still not engaging in their No. 1 choice for discretionary spending, which is travel,” said Jessica Moulton, a McKinsey senior partner.
And while fatigue may be one potential driver, Moulton sees it as something else.
“Consumers are growing more confident in our ability to manage the [pandemic] health challenges,” she told CNN Business. “We’re all growing into a greater level of comfort.”
Predictions can often be choppy, particularly in this “era of unpredictability,” Wells Fargo’s Quinlan said.
He said people are being conscientious, they’re concerned, and “I don’t think anyone is being complacent about the risks.” But Omicron does not appear to present as much of a potential headwind as last summer’s Delta variant, he said.
“If there’s nothing worse than the Omicron variant, then I think inflation remains the bigger bogeyman,” he said.