Designing is the visual representation of ideas and concepts. Many assume it is an easy job. Though, it is one of the trickiest jobs. Because in case of doing blunders designers can easily lose the battle. Let’s have a look at a few mistakes that designers do that might result in the form of failure.
1. No attention to the client’s brief
The client’s brief is one of the most important parts of planning any design. It is imperative for the clients to provide a clear brief to the designers. For the designers, it is necessary to pay attention to the client’s brief. Paying less or zero attention to the client’s needs and wants can result in a lot of miscommunications. Most of the time problems occur when designers do not focus on the client’s brief.
2. No proofreading
Another common mistake that designers make very often is that they don’t proofread or review their final product and directly send it to the client. No matter how professional you are at your work but your work needs proofreading. Though proofreading is not just limited to the designers, whether you are a writer or editor or create a Wikipedia biography page, you need to go through the proofreading process, by all means, to get the final product with zero revision, regardless of the fact that you are designing or writing.
3. Limited Imagination
Designers should broaden their imagination by focusing on certain elements of the design. Limited imagination reduces their performance level. Designers only lose the game when they stop thinking out of the box. To think out of the box is the reality that helps in creating an incredible design. As a designer, you should refrain from getting yourself limited. Try new options and explore other opportunities.
4. Unnecessary usage of stock images
Another common mistake that designers make is the unnecessary usage of stock images. Try to minimize your usage of stock images. The unnecessary usage of stock images limits the creativity of the designers. It somehow decreases the quality of the overall design in case you add so many stock images in a single design.
5. Choosing the Wrong Colors
Similar to how having too many fonts can make a design useless, employing too many colors or the incorrect colors can similarly have that impact. Overuse of strong colors in one piece can be distracting. In the aforementioned illustration, the logo on the right side is less readable and appears less clear than the logo on the left, which makes use of contrasting colors. So, it’s crucial to start by selecting a color palette when developing fresh branding for your business or a new piece of art. You should include both primary and secondary colors in any color palette you design. To ensure that text is readable whether it is on its own or atop other elements, test your fonts and these color.
6. Not Creating a Versatile Design
The most useful visuals are timeless and versatile. When designing a logo, consider how it will appear on marketing materials, in full color or just one color, and whether it can be made simpler so that you can utilize particular design techniques on it. By doing this, you will develop brand consistency and avoid having to redo artwork for future projects, saving you time and money.